User-centered design

Sounds easy and self-explanatory, right? So why do you keep forgetting you’re building your product or service for the user?

If your product is not aligned with the users need the user feels the frustrations in everyday life. You need to constantly research what are they needs and expectations to match them. If the user can’t really feel your vision and doesn’t understand the product the whole purpose of your design is lost. If you need to explain your design, the design has failed.

User’s expectations, conditioned in part by the rapid improvements in user experience are rising. The outcomes demanded are more and more complex, systemic and personal and the demographic trends point to this complexity increasing as our society ages.

User-centered design is a framework of any design process that focuses on the needs of the customer. You need to design for the users and their tasks. A successful system meets business objectives through being user-centered and task-oriented. And throughout development, you always need to bear in mind the characteristics of the user population, their real-world tasks, and their working environment. In other words: Creating a user-centered culture means that businesses hold themselves to a higher standard by making sure that users can access, understand, and use the information provided. It also means that users can accomplish their tasks, give input, and know that their feedback is taken into consideration and acted upon.

A User-centered Design process crosses a product’s analysis, design, evaluation, implementation and deployment phases and involves 3 key activities:

1. Early focus on users and tasks.

2. Iterative design.

3. Empirical measurement of design success.

Each stage of the design process needs to evaluate the needs, wants, and limitations of end users of a product, service or process.


You can’t build great product users will love without constant testing. The sooner you start the sooner you’ll be on the right path.

Get that feedback and see what users really want!